Our history

The Oraije jeans are the promise of comfort and self-confidence.
Whoever you are, whatever you do throughout the day, our jeans should fit you, not the other way around.
As collection director, my mission is to ensure that Oraije women are fully satisfied.
And for that, I have to constantly push my limits and those of my creations.

Oraije on a daily basis

A tea on the terrace, a moment suspended, and here I am indulging in my favorite hobby: watching you.
Observe the women for whom my creations are designed; moms, young girls, business women.
Every silhouette is a source of inspiration and every woman is a standard of beauty.
Each morphology is a reason to reinvent the codes to better adapt to the daily life of Oraije women.

Follow the thread of an idea

An idea; it is immediately a sketch, a chapter and a new story.

It can be a very small detail, a button, a pocket, an embroidery, a hem.

So many small additions that make our jeans always more comfortable, elegant and adapted to your morphology.

This sketch then becomes a technical drawing, then a choice of fabric, stitching, finishes that make our jeans more daring.

To get jeans that fit all women, I always have to go one step further. Go ahead of trends, take pleasure in working with new materials, new textures.

Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.

I come to the workshop with about twenty different fabrics and, from each, I extract a thread that will be part of the weaving range that interests me.

Born in a roll of fabric

This passion for fabric, for threads that intertwine, for materials that are shaped into clothes, I got from my childhood spent in a sewing workshop in Milan. A father cutter, a mother who works with model makers.

Styling is a family passion that I nurture today alongside Sandrine, the mother of my husband. It was she who gave me this desire for perfection, this need to continue learning. 17 years ago, she created Cindy H. She was one of the first to market slim jeans in the eleventh arrondissement of Paris.

Anxious to preserve this balance between timeless and modernity, Sandrine is passing the torch to me in 2018. A confidence that honors me and pushes me to pursue this vision of excellence.

Would i have?

Symbol of renewal, Cindy H. becomes Oraije. Because when creating jeans, I always put myself in the shoes of my future client:

Would I trust myself in these jeans? Would I have the opportunity to wear it in all circumstances? Would I have a crush on a material, for a shape? Would I have the audacity to become a fulfilled and confident Oraije woman?

To all these questions, I answer a big, a huge YES. Because Oraije is not just a brand. It’s a legacy, it’s a vision for the future, it’s a consuming passion for you, the Oraije women.